Hi, I am Loujelette. Welcome to my Portfolio!
I maintain brands through strategy-led design and visual art direction.
Trusted by:
All-Around Marketing
META Ads
I bring ads to life and make sure they work. I bridge the gap between visual direction and execution, then take it up a notch. Working with the team, I’ve helped build six-figure reach creatives that translate across UK, US, and EU markets—literally. From market research to final render, I make it happen.
Branding Revamp
Building visual ecosystems. I take a brand’s identity and elevate it with cohesive guidelines, custom icons, and logo animations to ensure a premium, unified look.
Email Newsletter Campaigns
I transform copy-based briefs into navigable email designs that stand out in crowded inboxes. I develop end-to-end layouts and libraries of static and motion assets for UK, EU, and US newsletter campaigns. That scroll has to count.
Social Content
Anything that needs to prove we show up and cater to people? I design! From community-driven content to social proof.
Pitch Deck
I take your “wordy” drafts and distill them into clean, investor-ready decks that communicate value at a glance.
Anything Print
I handle all print-ready assets—from eBooks and multi-page documents to packaging and manuals. Making digital ideas tangible.
Retail Marketing
Introduction
As the sole in-house designer for the retail marketing team, I created all print and in-store visuals for major FMCG brands. I collaborated with multiple brand and shopper marketing managers to develop impactful retail materials for high-traffic chains. This included campaign visuals, in-store displays, and presentation assets tailored to shopper behavior and brand strategy.
Colgate
Ideated and rendered a cross-category hanger for Colgate’s new Purple Line product, which was later produced for in-store display. Designed a key visual featuring Gabbi Garcia that was adapted into the brand’s final material. Developed a wide range of POP assets—including posters, stickers, tactical bins, and shelf materials—across product categories such as toothbrushes, toothpastes, and mouthwashes across various campaigns.
Palmolive
Designed an omnibus display for Watsons and POP materials for key campaigns including Gandang Natural, Gandang Pilipinas and Aromaganda. Also created GWPs (Gift with Purchase) aligned with ongoing campaigns. Ensured cohesive brand visuals across all print touchpoints in retail environments.
Tender Care + Irish Spring + Axion
Designed promotional materials for Meriendates and Tender Protection for Your Baby campaigns. Produced promo menu posters and developed a lead key visual for presentation deck, supporting retail and trade initiatives. Developed Watsons POPs and All Day Freshness POPs to support activations and in-store visibility, ensuring brand consistency across all physical touchpoints.
Collaterals
Led the visual design for the event’s carnival-themed expo, crafting all key visuals and display elements for print, as well as everything for internal events.
Event Branding
Introduction
Colgate-Palmolive Philippines, Inc. held its annual Customer Development National Convention, featuring an awards night to celebrate another year of achievements and to honor the dedicated individuals behind them. It was a pleasure to work on year 2024’s event branding, from logo ideation to key visual creation and collateral design. The event was successfully held from January 9 to 11, 2024, at The Howard Plaza Hotel in Taipei City, Taiwan.
ASTIG Brief
Astig is a popular Filipino slang word meaning “cool”, “awesome”, “tough”, and “impressive”.
Color palette: Gold, Blue, Red, and Black.
ASTIG
Developed the core key visual for the ASTIG convention, symbolizing energy and excellence through dynamic splashes of red and blue dust—reminiscent of vibrant colored sand bursts used in celebratory drum performances. A sleek black-and-gold centerpiece evokes the essence of a trophy, signifying prestige and recognition. Added branded deck templates for each participating team’s presentations, as well as the official t-shirt design and name tags for the event.
One CP-The Event
Designed multiple variations of the One CP sub-logo, taking direction from initial concepts provided by leadership. Refined and aligned the final logo to match the overall ASTIG visual identity for a cohesive event branding.
30th Maharlika Awards
Designed the key visual for this elegant awards night where attendees don formal evening gowns and suits to honor and celebrate the exemplary individuals of the year.
Listing Branding
Introduction
Rebranding a generic, unbranded product into a warm, feminine brand experience designed to build trust with women. The goal was to create a space where users feel seen, included, and understood. Through thoughtful copy and a cohesive visual flow, the listing tells a story that resonates emotionally, from the first image to the final CTA.
*Listing images will be further refined. The model/talent shown is for presentation purposes only. This mockup is intended to demonstrate my creative direction and approach based on the client’s brief.
Product Listing #1
Slide to see before strategic branding
Product Listing #2
Slide to see before strategic branding
Apparel Branding
Introduction
GO VIG. is an apparel brand which uses vigorous graphic arts and design that reflects vision of strength and power to face everything what comes; to come forward with vigor. The brand highlights growth upon conquering fears and exploration of things but most especially, it aims to show and give support to every dreamers out there. Whatever age, gender, or race, dream big and go vigorous with purpose.
Artworks
This shirt design uses red and blue illustrations to show support for all kinds of careers—whether in science, the arts, or anything in between. It challenges the idea that only technical fields are worth celebrating. The 2D artwork blends symbols from different paths into one unified graphic, creating a bold yet thoughtful expression of individuality and pride in one’s chosen field.
Case Study
Introduction
In an ever-evolving market where innovation often races ahead of intention, the challenge was clear yet ambitious: to create a product that doesn’t just break new ground but also meaningfully addresses real-world problems while staying true to modern sustainability standards.
Product Design + Branding
GIMIPAL introduces an electronic parcel locker spearheading a revolution in the e-commerce industry by prioritizing innovation and consolidating efforts towards home deliveries, all while upholding rigorous sustainability standards. The word originated from the word combination of give me and parcel locker. It aims to give and meet the parcels for the shoppers themselves to maximize a hassle-free shopping experience.
The branding focuses on color orange linked to shopping as it evokes enthusiasm and energy, creating a positive experience. Its vibrant nature captures attention and can lead to impulse buying.
Infographic + Social Content
I turn data into a one-pager infographic and craft branded social content.
UX Research + UI Design
GIMIPAT is an online companion application to complete GIMIPAL. The name originated from give me path referring to showcasing route or tracking status of each parcels by the users. It allows the user to generate QR Code through the app and a history of pending, delivered, and canceled transactions. It centralizes all transactions and make business operations more efficient.
